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The popular 1kg Cadbury Dairy Milk London Scenes Bar was promoted at World Duty Free last month |
UK. Cadbury Schweppes International Travel Retail (CSITR) launched an exclusive promotion with leading airport retailer World Duty Free during April.
The promotion was a “˜buy one get one free’ offer on the 1kg Cadbury Dairy Milk London Scenes Bar, popular with both UK and overseas travellers. Dairy Milk was recently voted one of the top 50 brands that UK consumers love, in an online survey conducted by Marketing Magazine.
The promotion was supported by in-store point-of-sale materials and displays in the shops, and also featured within the Spring Savings leaflets.
The promotion was an outstanding success, with World Duty Free reporting a +400% leap in sales year-on-year.
World Duty Free Head of Liquor and Tax Free James Prescott said: “This promotion has been a huge success, due to a combination of the popularity of the Cadbury Dairy Milk product and also the great execution of the promotion.”
CSITR General Manager Steve Brock commented: “This joint promotion has provided outstanding results for World Duty Free and CSITR and reinforces the successful relationship between the two companies.”
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