World Duty Free set to put others in the shade with sunglasses first – 15/04/05

The 88.4sq m airside store, at London Gatwick South terminal, offers a comprehensive collection of upmarket eyewear, including three lines exclusive to the airport retailer

UK. World Duty Free opened its first stand-alone sunglasses outlet on April 8, 2005. The 88.4sq m airside store, at London Gatwick South terminal, offers a comprehensive collection of upmarket eyewear, including three lines exclusive to the airport retailer.

The store carries 30 brands, including value fashion, high street fashion, designer, luxury, sports, vintage and children’s. Brands new to the World Duty Free sunglasses portfolio include Michael Kors, Givenchy, Paul Smith, Roberto Cavalli and Cutler & Gross. Exclusive brands to World Duty Free are Michael Kors, Givenchy and Cutler & Gross.

Retail prices range from £20 to £250. Highly trained staff are on hand to offer advice, and a post-purchase moulding service aims to ensure a custom fit.

Commenting on the opening, Mark Riches, Managing Director of Global Airport Retail including World Duty Free, said: “This new concept has seen the relocation of successful brands into the first ever stand-alone World Duty Free sunglasses store. This format maximises the potential growth in incremental sales by moving these products out of the traditional retail space and showcasing them in an accessible, convenient and highly customer-focused environment.

“This is a formula that has been a great success for us with The Perfume Gallery and Cigar House and it seems our new store will be no exception. Within the first day of trading the store smashed the sales targets set, giving me every confidence it will be an outstanding success.”

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