UK. World Duty Free Group claimed the Best Customer Experience award at the BT Retail Week Tech and Ecomm 2015 award ceremony which took place at London’s Hilton Park Lane hotel earlier this month.
The event attracted some 600 people representing retail industry leaders. World Duty Free Group entered the awards for the first time and competed against companies such as B&Q, Mothercare, Tesco and Virgin Media.
The number of retailers entering the awards increased by +75%, making it the event’s biggest year to date, the organisers said.
“The quality of work entered was outstanding and demonstrates that technology and e-commerce truly are leading the change in the retail industry,” the retailer said. “This makes World Duty Free Group’s win all the more impressive, as there were a significant number of other businesses competing for the coveted awards.”
World Duty Free Group Head of Global Experiential Marketing & Creative Solutions Sue Gosling added: “This award represents very important recognition for us as an airport retailer. Innovation and technology are at the heart of our business and both are already an integral part of all our stores.
“Our innovative “˜Ask the Expert’ app is inspired, completely portable and extremely intuitive. It enables our Contentainment teams to deliver the best possible retail experience to our customers, as they can access detailed product knowledge and linguistic skills in seconds and let other skilled team members interact face-to face, via the iPad, with the customer concerned.”
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Pictured at the award ceremony in London earlier this month are (from left to right): BT Retail Week Tech & Ecomm Awards Presenter and CEO Clear Returns Vicky Brock; World Duty Free Group Global Entertainment Manager Tony Philips; World Duty Free Group Contentainment Resourcing Manager Katie Floyd; BJP Contentainment Account Manager Hamilton Sargent; and Comedian and Presenter Alun Cochrane |
