SINGAPORE. Food & beverage operator SSP Group has opened the first World of Tiger Beer bar at Singapore Changi Airport Terminal 1, in collaboration with Asia Pacific Breweries Singapore, part of The Heineken Company.
The launch marks a new branded concept for Tiger Beer, a well-known Asian lager, born in Singapore in 1932.
The bar concept aims to showcase Tiger’s Singaporean heritage while offering travellers an immersive taste experience anchored in Asian flavours and vibrant design.
World of Tiger Beer is designed to reflect the brand’s bold identity, drawing inspiration from Singapore’s dynamic street culture. The bar’s striking interiors are informed by Tiger’s distinctive colour palette and bold visual cues, creating a high-impact presence within the T1 departures area.
The menu, specially curated for travellers at Changi, blends local culinary influences with Tiger’s signature offerings.
Highlights include Singapore-inspired dishes, such as Laksa Seafood Pasta with Soft-shell Crab, Sambal Baked Seafood Delight and ‘Har Cheong Gai’ Prawn Paste Chicken. Established brand recipes, such as Tiger Beer Battered Fish & Chips and the Signature Sambal Loaded Fries, also feature prominently.
The drinks list includes the full range of popular Tiger beers brewed in Singapore, along with bold signature cocktails such as the Changi Mojito – a tropical twist on the classic cocktail that pairs mint and lime with Tiger Soju Infused Lager.
SSP Asia Pacific Chief Executive Officer Jonathan Robinson said, “With our partners at Changi Airport Group and Asia Pacific Breweries Singapore, we have created something truly special here at Changi Airport.
“The World of Tiger Beer is an iconic bar which showcases the strong heritage of Asia’s premium lager, Tiger Beer, alongside a creatively striking design which is perfectly paired with a delicious culinary menu. We are confident that Singaporeans and all other travellers will enjoy their immersive experience at the bar.”
Asia Pacific Breweries Singapore Marketing Director Gerald Yeo added, “With Singapore celebrating SG60 this year, the launch of World of Tiger Beer at Changi Airport is a timely opportunity to honour our roots and share something proudly local with the world.
“Born and brewed in Singapore, Tiger has long been a symbol of national pride. Travellers can now enjoy it fresh through flavours and stories that deliver a true taste of our nation in a pint.” 
