PERFUMIST, described as the world’s N°1 Perfume App, has launched its first crowdfunding campaign.
With more than 2 million downloads around the world, PERFUMIST is a reference mobile app that helps consumers find their ideal fragrance, for themselves or to gift, in just a few clicks.
The start-up based in Grasse, France, the world capital of perfume, opened its capital on 5 December, allowing members of its community to become shareholders of the company alongside current investors to accelerate its already rapid development.
To meet this new challenge, and to make it accessible to all those who wish to take part in the success and history of PERFUMIST, future shareholders will be able to invest as little as €10.
Through this fundraising, PERFUMIST plans to continue to develop its app, in particular by creating new features to enrich the user experience.
The funding will enable the company to keep working with all players in the perfume industry in France and worldwide, to provide them with sales support tools and market insight solutions.
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For its first steps in crowdfunding, PERFUMIST has chosen Crowdcube, a European platform specialising in investments for private companies, which has already helped several raise funds and has succeeded in financing some 1,300 operations.
THE CAMPAIGN PROCESS
The opening of PERFUMIST’s capital will take place in two stages.
First, interested parties must pre-register and will be able to subscribe and express their interest. This first step will be followed by the official launch of the campaign on 5 December, during which those who have pre-registered will have priority access to the investment.
To get exclusive priority access and to be informed about the next steps of this campaign, scan the QRcode below or click on this link: 
ABOUT PERFUMIST
PERFUMIST is a perfume advisor app, designed for and by consumers, giving them an overview of all the fragrances they might like and making their next perfume purchase simple and enjoyable.
With PERFUMIST consumers can explore new olfactory horizons, discover the composition of their favourite fragrances, build an individual profile and receive personalised suggestions of fragrances that suit.
PERFUMIST is free, ad-free, and 100% independent of brands and retailers.
Founder Frédérick Besson describes himself as part of a new generation of executives who have a modern and innovative vision of perfumery. As a successful serial entrepreneur, he founded PERFUMIST in 2017.
His idea for PERFUMIST was shaped by a career in the fragrance industry, both on the retail and brand side.
