Writing instruments firm Lamy receives top German brand award

The German Standards Brand Award

Lamy has been honoured with the German Standards Brand Award in the Fountain Pens category and added to the compendium “˜Brands of the Century – Lighthouses in the sea of brands’ by a high-ranking jury.

Lamy writing instruments are represented in travel retail in Europe, Middle East and Asia Pacific by Swiss specialist distributor Travel Retail Experts.

Receiving the award from “˜Brands of the Century’ Publisher Florian Langenscheidt, Lamy Head of Marketing Beate Oblau said: “We are delighted to receive this important award. The prize honours our brand and above all the tradition and principles of our products and the entire company.

“The fascination of Lamy writing instruments has been characterised by the Bauhaus principle of ‘form following function’ for about half a century. Every product has to fulfil its function while also being durable and beautiful. This high standard of innovative design and premium quality is what makes Lamy the market leader in Germany and creates a design brand whose products also hold a top position worldwide,” Oblau added.

The German Standards Brand Award, a sculpture designed by internationally renowned designer Mike Meiré, makes Lamy a member of the exclusive circle of 250 brands, each of which represents their product category with a unique feature.

The anniversary edition of “˜Brands of the Century – Lighthouses in the sea of brands’ tells the story of all brands to have received the award in words and pictures. It is published both nationally and internationally by the Deutsche Standards Editionen publishing house.

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