Yam Seng, the Singapore-based company that launched travel retail’s first golf-themed café concept in 2012 at Changi Airport, presented its latest concept at the third annual Airport Food & Beverage (FAB) Conference & Awards in Dubai this week.
As airports, concessionaires and brand owners converged at Atlantis The Palm Dubai to discuss and debate key issues for industry stakeholders, the Yam Seng team took the opportunity to gain deeper insights and build contacts.
As reported, the company’s first outlet was launched in 2011 in downtown Singapore, opened by Australian golfer and 2013 Masters winner, Adam Scott.
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A FAB trio and concept: (Left to right) Yam Seng Sales & Operation Manager Sunniya Kwatra, Executive Director Karuna Tuli and Director of Marketing & Communications Jessica Howells. |
.The company plans to develop specialised golf-themed bars at airports, incorporating the latest simulator technology and swing analysis, alongside innovative bar design. The team is already in discussion with several drinks companies looking to form collaborations for branded bars.
In addition, discussions are taking place with airports and other potential locations as Yam Seng seeks to expand the newly developed concept at airports and domestic locations internationally.
Attending the FAB Awards 2013 were Executive Director Karuna Tuli, Sales & Operation Manager Sunniya Kwatra and Director of Marketing & Communications Jessica Howells.
For details, contact Karuna Tuli, mobile: +65 9771 0370, e-mail: karuna.tuli@yamseng.biz; or Jessica Howells, mobile: +44 7817 295148, e-mail: jesshowells@hotmail.com.
