ARGENTINA. L’Oréal Travel Retail has teamed up with Avolta for the YSL Beauty Light Club campaign at Ezeiza International Airport in Buenos Aires.
The activation expands across Avola’s key outlets at the terminal, immersing travellers in YSL Beauty’s bold, modern brand experience through tech-driven storytelling.
Key highlights include an AI-generated DJ, exclusively designed for this collaboration, engaging travellers in an innovative fusion of music and technology.
Strategically placed touchpoints across the airport immerse travellers in the brand experience, spotlighting standout fragrances such as Libre and MYSLF, alongside the latest makeup releases from the Make Me Blush collection.
Designed to engage loyal travellers, the activation includes exclusive member benefits for Club Avolta participants, accessible ahead of their journey.
Avolta President & CEO LATAM Enrique Urioste said: “We believe in creating experiences that resonate with our travellers well beyond the point of sale.
“This partnership with L’Oréal and YSL is a perfect example of how we’re innovating through collaboration, making travel retail more engaging, memorable, and premium.” ✈
