L’Oréal Travel Retail has launched the latest feminine fragrance from Yves Saint Laurent, Mon Paris.
Described as a “reinvention of the traditional chypre”, Mon Paris was created by Master Perfumers Olivier Cresp, Dora Baghriche and Harry Fremont.
Inverting the classic chypre fragrance structure, Mon Paris opens with top notes of zingy bergamot from Calabre, raspberry and strawberry accords and pear. The heart combines an aerial peony accord with Jasmine Sambac absolute from India and Jasmine from the Yunnan province, China, grounded by the earthiness of patchouli. Ambrox features in the drydown and musks appear throughout the fragrance.
Mon Paris is housed in a multi-faceted glass flacon, which includes a lavallière pussy bow around the neck.
The ad campaign, shot by Billy Kidd and created by We Are From LA, features Canadian model Crista Cober and French actor Jérémie Laheurte on the rooftops of the Opéra Garnie.
