 |
The ‘Real Stories’ exhibition makes the most of Zurich Airport’s public spaces |
SWITZERLAND. Zurich Airport has begun displaying the photography of Hannes Schmid around its terminals, with the hub becoming a “˜satellite’ of the Museum of Fine Arts Bern for six weeks.
Running until 24 April, the “˜Real Stories’ exhibition is being staged across all the promotional spaces in the public and passenger zones, with additional installations in the Airport Center atrium as well as on the large windows at the front of the Airside Center.
Famed for his “˜Marlboro Cowboy’ photos, Hannes Schmid’s work is currently being exhibited at the Museum of Fine Arts in Berne and the airport is presenting a curated portion of this exhibition.
Zurich Airport Senior Manager for Marketing and Sales Promotion Maria Porsche said: “Today’s airports are much more than just transportation hubs. People spend a great deal of time in airports and have various options for using the time waiting for their flights.
“From shopping, dining to business meetings and more, airports are being seen as places to be, rather than places to leave. Being able to present something extraordinary gives extra value to the passenger’s dwell time at Zurich Airport.
Among the works being presented is “˜The Final Run’, Schmid’s study of Formula 1, in which he addresses the relationship between man and machine, focusing on the thrill of high speed.
Meanwhile, “˜For Gods Only’ is being shown in the passenger zone, telling the story of ritual street opera in Singapore with a performance of music and dance shown on a 350sq m screen. An installation of almost 200 red chairs at the Airside Center also symbolises the performance location and the ritual opera.
Alongside these main galleries and promotional areas, Hannes Schmid’s art is also be displayed throughout the airport.
 |
The photography is being exhibited throughout the airport |
 |
Zurich Airport Senior Vice President Commercial Patrick Graf said: “Today the so-called traveller’s experience is not only driven by operational efficiency, retail and gastronomy offers and promotions. To create the spirit of place and to be excitingly and surprisingly different we need to see the airport from a different perspective and act more bravely, innovatively and creatively.
“With Hannes Schmid we found a person with Swiss heritage who inspired us with his way of living, his global projects and the fact that he stayed, besides all his work with some of the most famous rock stars, models and sport stars, a down to earth person.”
 |
 |
 |
