FRANCE. Escada Magnetism, the first feminine fragrance to be developed entirely by Cosmopolitan Cosmetics since it acquired Escada Beauté Group last year, will be launched worldwide at the end of September.
Described as a major new classic, the fragrance is being positioned as a heady, sensual line, inspired by the relationship between the Escada brand’s creators, Margaretha and Wolfgang Ley.
The product line-up features 25ml, 50ml and 75ml edp sprays, a 200ml body lotion, a 200ml shower gel and a 100ml spray deodorant. The recommended domestic price points range from €25 (US$27) to €65 (US$70).
The juice, a contemporary oriental, features notes of amber, musk, sandalwood, freesia and blackcurrant. It was created by Fragrance Resources.
The smooth, crystal-like flacon is housed in a reddish-purple holographic outer carton, embossed with Escada Magnetism in silver and orange.
