FRANCE. As revealed on The Moodie Report.com (5 November 2003), Wella-owned Cosmopolitan Cosmetics will launch a new, limited edition women’s fragrance from Escada on February 14 (St Valentine’s Day). Island Kiss – linked to the new “˜Mykenos’ Escada 2004 Spring-Summer fashion collection – will be available for six months.
The juice, described as an exotic fruity floral, features notes of mango, passion fruit, white peach and magnolia. Its positioning/theme is based on flirtatiousness, style and fun.
The full line features 30ml, 50ml and 100ml edt sprays, a 150ml shower gel and a 150ml body lotion. Recommended domestic price points range from €17 to €56.
The fragrance is presented in Escada’s signature “˜heart’ flacon, this time coloured pink and turquoise. The outer carton features a funky graphic of the archetypal Island Kiss consumer and – linking with the Kiss theme – the imprint of her hot pink lipstick.
