FRANCE. The L’Oréal group has unveiled a new men’s fragrance from Giorgio Armani, called Armani Black Code.
It will make its debut in European travel retail in September, followed by selected Asian markets in November. The US roll-out is scheduled for June 2005.
Claimed to be a new perspective on the Giorgio Armani man, the fragrance is described as elegant, timelessly sensual, understated yet heady.
Earlier this year, at the launch of Armani Mania (The Moodie Report.com, 27 May), Giorgio Armani Parfums and Cosmetics General Manager Renaud de Lesquen promised it would offer “glamour for men, and ultimate sophistication in a bottle”.
The juice – Armani’s first masculine oriental – is a fresh, spicy composition which opens on notes of lemon and bergamot, leading to heart of olive flower. The base features Tonka bean and guaiacum wood.
The cylindrical glass fragrance flacon, inspired by the satin lapels of an Armani tuxedo, is coloured midnight blue and topped with a matte cap. The outer carton is a complementary blue-black, with the fragrance name stamped in grey and white.
The range comprises 50ml and 75ml edt sprays. The recommended travel retail price points are €41 and €45, respectively.
MORE STORIES ON GIORGIO ARMANI
Armani watches and jewellery sparkle as Nuance strikes exclusive travel retail agreement – 12/07/04
The L’Oréal group unveils Armani Mania – 27/05/04
