 |
The packaging design features streamlined racing curves, and is also available on the West Silver Formula Edition pack |
UK. Imperial Tobacco is introducing its newly designed duty free exclusive West Lights Formula Edition pack at TFWA World Exhibition in Cannes.
The packaging design features streamlined racing curves, and is also available on the West Silver Formula Edition pack. The new look is designed to bring the world of Formula One racing alive, according to the company.
“The strategy behind this new vibrant design is to create excitement in the category and to offer an exclusive format for duty free, whilst maximising exposure to the F1 sponsorship,” said Imperial Tobacco marketing director Thomas Veit.
“West continues to be a success in duty free with the standard packaging range; the introduction of the West Jumbo cartons and the F1 exclusives simply reinforces the solid position it has achieved in this environment. This new pack is sure to put sales in the fast lane!”
Imperial Tobacco is on Stand M38 in the Red Village.
For trade enquiries, contact Thomas Veit, Imperial Tobacco marketing director, on +44 115 924 2888, fax +44 115 986 2430, or email: thomas.veit@uk.imptob.com.
MORE ON IMPERIAL TOBACCO
Imperial promotion lifts Davidoff to new heights – 30/06/04
Imperial merchandising drives Kyiv Duty Free sales – 11/05/04
Imperial announces West travel retail exclusives – 04/05/04
Imperial Tobacco posts +20% first-half profits rise – 29/04/04
