AUSTRALIA. Goundrey Wines, part of the Vincor group, has secured the exclusive wine sponsorship of the new Super 14 Western Australian rugby team.
The company said clinching the deal was thanks to Goundrey’s “brand alignment, positioning and partnering relationship”. The sponsorship is expected to raise awareness of Goundrey within the brand’s target market.
Benefits to Goundrey and Vincor Australia include player and team management appearances at Goundrey functions; in-store promotional opportunities; Western Force trade and consumer promotions and use and trial of Goundrey Wines at official Rugby WA/Western Force functions, as well as merchandise.
The Super 14 (expanded from Super 12 in previous years) brings together the best rugby teams from Australia, New Zealand and South Africa in a home and away series. The Western Australian team, coached by former All Blacks coach John Mitchell, is one of two new franchises this year.
MORE STORIES ON VINCOR
Vincor sees strong results as brands fly; buoyed by major strategic acquisitions – 30/06/05
