Walkers targets gift market with exclusive toffee – 29/09/05

The range of gold and silver bags of 400g and 800g and Walkers' 500g Milk Chocolates with Toffee Centres have been created specially for duty free and travel retailers
The range of gold and silver bags of 400g and 800g and Walkers’ 500g Milk Chocolates with Toffee Centres have been created specially for duty free and travel retailers

UK. Walkers’ Nonsuch Toffee, the family-owned speciality toffee manufacturer, is showcasing its new travel retail exclusive range to buyers at the TFWA World Exhibition at Cannes next month (Stand: Red Village K14).

The range of gold and silver bags of 400g and 800g has been created specially for duty free and travel retailers. In the gold range are Assorted Royal, Éclair Mix, Roasted Almond and Nutty Brazil, with the Éclair range proving popular in warmer climates, due to the chocolate being in the centre of the toffee, according to Walkers. In the silver bags are Walkers’ Top Toffees, a best-selling line in the Middle Eastern market.

Walkers will also be displaying a number of gift lines. The popular Candy Cube (170g), filled with individually twist-wrapped, assorted toffees and eclairs, will be on the Cannes stand for visitors to sample. Walkers’ 500g Milk Chocolates with Toffee Centres will be on show, and for customers requiring a larger size, a 1.25kg jar of Assorted Royal Toffee will be available.

Walkers will be presenting its latest gourmet range – New English Crocante in three varieties – Toasted Sesame Seed, Roasted Peanut and Brazil Nut. The firm has invested more than £1 million in the launch and development of Crocante, a combination of crunchy nuts or seeds and sugars, dipped in Belgian chocolate. The product is aimed at inflight caterers.

With over 100 years’ experience in toffee making, Walkers’ Nonsuch supplies its products to more than 25 countries around the globe.

For details, contact Emma Walker, Marketing Manager, or Janet Bowden, Export Administrator, on tel: +44 1782 321 525 or visit www.walkers-nonsuch.co.uk

MORE ON WALKERS’ NONSUCH TOFFEE

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