RUSSIA. Runway Duty Free and Chanel have teamed up to open a 60sq m ‘pop-up’ style stand-alone store at Moscow Domodedovo Airport.
The store, which opened at the weekend, features areas dedicated to Chanel’s Précision skincare range, make-up creations and fragrances.
Makeup artists trained by Chanel will be present to advise passengers and offer professional consultations, said Runway. They will offer make-up sessions according to individual styles and personality and will share professional techniques and tips.
Runway Duty Free is operated by Aer Rianta International (ARI) in partnership with a local player. The company said in a statement: “The concept of this ‘Pop Up’ store is unique and innovative and highlights the Chanel universe in a modern environment. It was also created with discerning Russian passengers in mind who have become loyal patrons of Runway Duty Free’s specialised perfume and cosmetics stores, Runway Beauty.”
ARI Regional General Manager John Moriarty expressed his delight at the opportunity to open the Chanel ‘pop-up’ store. “It shows the interest level and commitment of the brand in Russia as well as understanding the leading position that Domodedovo Airport has, not just among the airports in Moscow, but in Eastern Europe,” he said.
“The idea for this store came from seeing Chanel doing a ‘Pop Up’ store of 230sq m in downtown Moscow late last year. Once we’d seen it we wanted to do the same in Domodedovo.
“Thanks to the Chanel team both in Paris and in Moscow, we were able to agree to do the project, have it built and installed within a four-week period. The results so far have been very impressive and the store has proved to be a star attraction at the airport.”
MORE STORIES ON RUNWAY DUTY FREE IN MOSCOW
Runway to be extended at Domodedovo – 16/10/06
Runway Duty Free and Shannon’s Irish Bar celebrate first anniversary in reel style – 09/07/06
Runway Duty Free raises customer service high on the 2006 agenda – 08/03/06