Estée Lauder puts the emphasis on eyes – 07/09/07

(Top to bottom) Estée Lauder’s Signature Silky Eyeshadow Duo, Autumn Colour palette and Pleasures fragrance and powder set


UK. Estée Lauder has extended its eye repertoire with the introduction of Signature Silky Eyeshadow Duos, on-counter in travel retail this month.

These each contain two crease-resistant, colour-coordinated shades in a sleek mirrored compact.

The duos pair a neutral base colour with a deeper contour colour – in matte, semi-matte and pearl finishes – that can be worn alone or layered for a demure/dramatic look.

The shadows are presented in a navy blue, mirrored compact, complete with double-ended applicator.

Signature Silky Eyeshadow Duos are available in eight colour combinations.

Also within make-up, Lauder has created a new travel retail exclusive make-up palette, called Autumn Colour. It is already on-counter in the channel.

The set contains three Pure Color eye shadows, two Pure Color Long Lasting Lipsticks and two Pure Color Crystal Lipsticks.

The eye shadow shades are described as “smoky”¦seductive yet wearable”, while the lip colours are soft and feminine, in shades of pink and violet.

The products are packaged in a sleek metal compact in the signature Lauder blue.

Lastly, Lauder has created a new limited-edition travel retail exclusive set for its Pleasures women’s fragrance. It is rolling out into travel retail this month.

The set contains a 100ml edp spray and a body powder gift. The powder comes complete with an applicator puff.

MORE STORIES ON ESTEE LAUDER

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Estée Lauder unveils Ultimate Luxuries – 15/08/07

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Estée Lauder updates Pleasures and creates new Rainbow exclusives – 11/06/07

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