Antique tartan: A key look for Autumn/Winter 08
Morgan & Oates’ cashmere stole is carried onboard ANAUK. The cashmere scarf specialist Morgan & Oates will introduce its Autumn/Winter 08 collection of 100% cashmere scarves at TFWA Asia Pacific (Stand G5).
The new collection, which is mainly targeted at the Asian market, is described as a ‘fashionable new twist to a classic design that will appeal to both men and women’.
It includes a collection of antique Tartans that are designed to avoid the dilution of pigment caused by weathering or passage of time. The travel retail price of these scarves will be about US$110. Many new cashmere/merino mix pashmina designs, including a collection of animal prints and new fine stripe colours will also be presented.
Morgan & Oates has identified the Asia Pacific region as an important market and is looking to target ground shops in addition to its inflight business.
Worldwide Sales Director Kevin Galbraith said: “Our main market is still Japan and we do excellent business with ANA; however, we continue to work actively with Korea, Taiwan and Malaysia.”
Morgan & Oates won a new listing onboard ANA’s international flights for its 100% cashmere stole in Ice Blue on 1 March and recently started selling its collection in mainland China, at Shanghai Pudong International Airport T2, at the end of last month.
Galbraith adds: “This new listing, plus our new business in Pudong, is a great start to the year in Asia and we very much look forward to developing distribution further through contacts we make at TFWA Asia Pacific this year.”
MORE STORIES ON MORGAN & OATES
Morgan & Oates airs trendy daisy design – 28/02/08
Morgan & Oates targets ground and ship shops – 23/01/08
Morgan & Oates continues to blossom in inflight sector – 21/09/07
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