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Hypnôse Senses, Lancôme’s new women’s fragrance |
FRANCE. Lancôme (L’Oréal Produits de Luxe International) has extended its Hypnôse franchise with a new fragrance called Hypnôse Senses. It is being launched into European markets this month, before rolling out to the Americas and Asia in September.
The scent is described as a modern reinterpretation of the chypre genre, which has played a key role within Lancôme’s history: Magie Noire being a notable example. The overall concept is one of seduction, sensuality and elegance.
“Every perfumer knows Magie Noire,” noted Lancôme Olfactory Creative Director Pauline Zanoni. “The original idea at the root of Hypnôse Senses was to create a renaissance of this genre. Chypre gives us, in effect, a sophisticated and elegant method of shaping sensuality to reveal ultra-light femininity”¦the fragrance’s overall composition is atypical, contemporary and deliciously addictive.”
The juice, created by Christine Nagel, Nathalie Feisthauer and Ursula Wandel, is based around patchouli and osmanthus flower, chosen for their sensual, voluptuous qualities. Other key ingredients include rockrose labdanum, benzoin vanilla, Tonka bean, honey, pink peppercorns and mandarin.
Like its original Hypnôse predecessor – which was itself a contemporary version of Lancôme’s 1950 Magie bottle – the Hypnôse Senses flacon is a curved glass spiral, which reveals the flesh-toned juice within. That shade, which aims to evoke “light-flushed skin”, is echoed on the outer carton.
The fragrance face is Lancôme house model Daria Werbowy, who will feature in both print and TV advertising, overseen by Artistic Director Fabien Baron and photographer Mikael Jansson.
Lancôme Hypnôse Senses is available as a 50ml edp and 75ml edp in travel retail. The recommended domestic price points are around €63 and €78, respectively.
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