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Estée Lauder’s new Advanced Night Repair Synchronized Recovery Complex |
US. On Thursday 23 July Estée Lauder will kick off its largest sampling programme to date, dubbed America’s Night to Repair. The event has been designed especially to support the introduction of the brand’s key new Advanced Night Repair Synchronized Recovery Complex.
In the US, for four synchronised hours – from 5:00pm – 9:00pm (all local times) – Estée Lauder Beauty Advisors will distribute 250,000 10-day samples of the new Advanced Night Repair Synchronized Recovery Complex at all Estée Lauder department and specialty store counters nationwide (one per customer while supplies last).
Customers can visit www.esteelauder.com/AdvancedNightRepair for additional information.
The new Advanced Night Repair product was revealed to leading international media at the Dorchester Hotel in London in May.
The event also featured a retirement dinner at the Lanesborough Hotel, in honour of Dr Daniel Maes, who on 1 July retired from his role as Senior Vice President, Research and Development Worldwide for the Estée Lauder Companies, after 22 years with the group.
The new version of Lauder’s iconic Advanced Night Repair treatment was created as a result of pivotal new research and findings in the field of genetic ageing.
The product is claimed to provide optimised night-time repair to the skin’s appearance using revolutionary Chronoluxâ„¢ Technology, which supports the natural synchronisation of the skin’s repair processes.
Additionally, a new patented technology encapsulating Alkyl Guanine Transferase (AGT) is said to help repair the appearance of damage from smoke and pollution, in particular toxins and chemicals, thereby putting Lauder’s new serum at the forefront of repairing the look of damage from all known major environmental assaults, according to the company.
Clock genes and their function form a key part of the technology that has inspired the new Advanced Night Repair Synchronized Recovery Complex. New research shows that each skin cell contains its own clock genes which help each cell maximise its own DNA repair.
But with age and repeated exposure to environmental stresses, these clock genes can become out of sync, causing cellular repair and protective process to slow down, thus compromising DNA repair.
As its name suggests. Advanced Night Repair Synchronized Recovery Complex supports clock genes and the cells’ natural synchronisation process, thereby helping repair happen at the right time and at the optimum rate for maximum efficiency.
Advanced Night Repair Synchronized Recovery Complex is available now as a 30ml and 50ml, priced domestically at around €50 and €72, respectively.
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