INTERNATIONAL. Beauté Prestige International (BPI), the core fragrance subsidiary of the Shiseido Group, has signed a ten-year fragrance and cosmetics license contract with couture house Elie Saab.
The agreement reflects “the shared business and creative values between the two houses who have consistently demonstrated through time their sense of style and excellence in their respective domains,” said BPI in a statement.
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“We have chosen BPI as a partner who is able to actualise our ambitions“ |
Elie Saab |
BPI President Rémy Gomez commented: “After more than 27 years of a [conspicuous] existence in couture and fashion, Elie Saab has chosen BPI to create his first fragrance. This choice reinforces the reason for being of our House.
“BPI has, for more than 15 years, successfully brought to the market the vision that creators such as Issey Miyake, Jean Paul Gaultier and Narciso Rodriguez have on the world of fragrance.”
Elie Saab, the Lebanese fashion designer behind the label, said: “Creating a fragrance has become an essential step of the development of our couture house. We have chosen BPI as a partner who is able to actualise our ambitions. We will create together a signature fragrance and an image that embodies the DNA of our brand.”
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