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WDF’s installation for Paco Rabanne’s limited-edition 1 Million 18 Carat fragrance at London Heathrow Terminal 3 |
UK. Paco Rabanne has marked the first birthday of its 1 Million fragrance by creating a precious limited-edition presentation of the perfume.
Retailing at €42,000, the luxury bottle of 1 Million 18 Carat is covered in 18ct gold and set with a genuine 0.3ct diamond. It has been available exclusively in the UK via WDF’s World Duty Free store in London Heathrow Terminal 3 since 10 December.
Created by prestigious Parisian jeweller and goldsmith Maison Mathon, each bottle takes 64 hours to produce and is made to order. Every bottle is signed by Paco Rabanne and is individually numbered and can also be personalised for the customer with a message.
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Spanish designer Paco Rabanne (pictured right) is captivated by the precious limited-edition presentation of his 1 Million fragrance, produced by Puig |
A handmade case has been created to carry the luxury bottle. Designed to resemble a portable safe deposit box, the case is covered in soft dark calfskin, lined with black sharkskin and is secured with a padlock and key.
The bottle itself has a gold-plated, hinged lid that enables it to be re-filled. The case houses four secret drawers, three of which contain fragrance refills and the fourth one containing the bottle’s leather holder and certificate of authentication.
WDF Category Buying Manager for fragrance Justine Kennedy commented: “We are constantly seeking innovative, exciting and exclusive products for our customers and Paco Rabanne’s 1 Million 18 Carat is the ultimate example of this.
“We are very proud of the collaborative and positive relationship we have with our business partners at with Puig and are delighted that we have been able to work together to bring this unique and exclusive limited edition to our customers.”
Puig Travel Retail Marketing Director Lyndea Dew added: “This limited-edition presentation of our leading fragrance represents the ultimate in luxury and exclusivity. World Duty Free’s prestigious store environments, combined with their retail expertise, provides the perfect platform for this unique concept and showcases it to very best effect.”
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The presentation case is covered in dark calfskin, lined with black sharkskin and is secured with a padlock and key | |
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