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“˜The Man Who Walked Around the World’ tells the story of Johnnie Walker, the world’s best-selling Scotch whisky |
UK. A film for Johnnie Walker Scotch whisky has scooped a prestigious Cannes Lions Gold medal.
“˜The Man Who Walked Around the World’, featuring award-winning Scottish actor Robert Carlyle, tells the story of Johnnie Walker, the world’s best-selling Scotch whisky.
The film – featuring the longest tracking shot in advertising history – is shot on location in the rugged Scottish landscape of Loch Doyne, highlighting the origins of both Johnnie Walker whisky and Robert Carlyle, himself a native of Glasgow.
The six-minute film was shot in one continuous take and has been viewed by over half a million consumers around the world via YouTube and has received praise from consumers and industry figures alike.
This six-minute film was shot in one continuous take and has been viewed by over half a million consumers |
Johnnie Walker Global Brand Director David Gates said: “We are absolutely delighted with this award – it’s great international recognition for a film that we felt was truly special even as we were making it. Working with Robert was inspirational and the film conveys the Johnnie Walker story in a way that exceeded our extremely high expectations. Judging by the views and comments on sites like YouTube, it is clear that it has struck a chord with consumers around the world.”
Nick Gill, Executive Creative Director at the movie’s maker, BBH London, explained: “In order to convey the relentless spirit of the man who created, arguably, the world’s first global brand, we decided to create the longest tracking shot in advertising history. The film was deliberately constructed to make it impossible to hide any invisible cuts. Risky stuff. We also decided very early on that only Robert Carlyle had the skill and charisma to tell this story. As the light failed on the second day of shooting, with only 1½ useable takes in the can, the incredible Mr Carlyle nailed it on his 40th and last attempt.”
Carlyle has also taken part in Johnnie Walker’s “Walk With Giants” campaign which shares the stories of progress of some of the world’s most inspirational men.
The Cannes Lions International Advertising Festival – inspired by the Cannes Film Festival – is the world’s biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 22,500 entries are showcased and judged.
“˜The Man Who Walked Around the World’ film was created by BBH and HLA London and won the Gold medal in the Film Lions category. Justin Moore, the film’s Art Director and Copywriter, was also awarded Silver for Film Craft Copywriting.
High-profile awards
Other high-profile awards for “˜The Man Who Walked Around the World’ include:
• “˜Best in Show’ at the One Show awards in the US in May this year. The One Show is the biggest advertising awards festival in the US and celebrates the year’s best work
• Three awards at the British Television Advertising Awards, recognising the best television and cinema commercials made by British advertising agencies. A Gold was awarded for “˜Best Corporate Commercial’, Bronze in the “˜Best Alcoholic drinks’ sector, and a Chesterfield for “˜Best Viral’
• “˜Best Camera Operator’ for George Richard at the BTA Craft Awards
• “˜Best Performance by an Actor’ for Robert Carlyle at the BTA Craft Awards
• A Gold ANDY Award for “˜Best Web Film Category’
• Number one spot at Creativity Online for “˜Top TV/Film of 2009′.
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