GERMANY. Braun marked its 21st anniversary of participation at the TFWA World Exhibition in Cannes last week with a brand new booth design.
The all-black exhibition booth was developed to reflect Braun’s new design concept and support the company’s brand equity building process.
Alongside the new booth Braun presented a range of instore solutions to its trade partners in the travel retail industry and in domestic markets.
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The all-black exhibition booth reflects Braun’s new design concept and supports its brand equity building process |  |
Total number of visitors to the booth was up +9% while airline visitors were up +29% compared to 2009, Braun says |
The new booth as well as the products and display solutions were “enthusiastically received” by trade partners in Cannes, the company said.
Braun also welcomed a record number of visitors to the booth: the total number was up +9% while airline visitors were up +29% compared to 2009. Most visitors came from Europe (43%) followed by Asia Pacific (21%), the Americas (15%), the Middle East (13%), and Africa (8%). Strongest visitor gains were from the Americas, the Middle East and Europe.
Braun’s hero product once more was Satin Hair Brush with IONTEC first introduced a year ago. Available in special inflight/travel retail packing since June this year, Satin Hair Brush has achieved sales above expectations on Lufthansa and Qantas, Braun added.
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