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The Airport U app is expected to become “a vital tool in marketing and in increasing commercial revenues”, according to founder Ian Lowden |
INTERNATIONAL. Airport U Ltd has released what it hails as the world’s first multi-channel eCommerce application for airports.
The Airport U app for smartphones and tablets allows passengers to better plan their time at the airport using unique navigation, information and communication modules plus innovative gaming and social networking.
“Airport U will give the consumer the freedom of shopping and booking transport and car parks at home or on the go. They’ll have more time airside and we expect it to become a vital tool in marketing and in increasing commercial revenues,” said Airport U founder Ian Lowden.
Airport U was developed based on the view that passengers begin their travel experience the minute they book their flights and that they increasingly like to do their browsing on their phones.
The app will navigate the passenger to his/her parking spot, through the terminal by their favourite concessions and then on to the gate and any point of interests in between. Special offers directly generated from the concessions will be sent based on the passenger’s personal profile.
Passengers will feel relaxed and in “a spending mood” as gate and flight info are continuously updated, the company added.
The Airport U platform also provides social media integration as well as games and betting. Through reverse bids concessionaires can instantly create fun promotions and activities for the consumer to participate in.
Airport U partner Mattias Sjolund said: “These unique entertainment platforms make Airport U great fun as well as extremely valuable.”
Airport U claims to help airports and concessionaires better use the potential of mobile phones, social media and eCommerce, helping them to generate substantially larger revenues from new as well as traditional commercial sources of income.
Based on technology currently in use in over 800 malls in the US, Airport U can be integrated and fully re-branded to airports’ expectations, the comapny said.
Airport U Ltd is founded by professionals from the IT, retail and airport commercial development fields and has offices in UK, Sweden and Ireland.
For more information, contact Ian Lowden at ian@airport-commercial.com or Mattias Sjolund at mattias@airport-commercial.com. Visit www.airport-commercial.com/ACD/airport-u.html.
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