MIDDLE EAST. This year’s Middle East Duty Free Association (MEDFA) Conference will examine the impact on travel retail of recent political and social unrest across the region, as well as focusing on innovation in the product mix, retail design and attention to the consumer.
The MEDFA Conference takes place in Dubai on 21-22 November at the Al Murooj Hotel with the theme “˜Creating the future’.
MEDFA is also encouraging delegates to join in the celebrations for the association’s tenth anniversary this year.
Sponsors include Emirates Airline, Dufry Sharjah, Dubai Duty Free, Traveller Limited, Patrón Spirits and LeSportsac.
The association has welcomed four new members:
• Dubai Airports, represented by Vice President Commercial Eugene Barry
• Cowrie Enterprises Ltd, represented by CEO Mariem Ben Cheikh
• Flemingo International Limited, represented by Managing Director Rasik Thakker
• Etihad Airways represented by Manager Duty Free Anna Brownell.
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