Cullins joins SPI Group in Global Commercial Director role

Rob Cullins joins SPI Group in senior role


INTERNATIONAL. SPI Group has announced the appointment of Robert (Rob) Cullins as Global Commercial Director as part of the drinks firm’s continued investment across the Stolichnaya brand worldwide.

Cullins will be responsible for the commercial development of the SPI portfolio, with a strong focus on Stolichnaya Premium Vodka.

He will report to SPI Group CEO Val Mendeleev, who commented: “Rob’s previous worldwide experience – coupled with his wealth of expertise within the wine and spirits industry – will be instrumental in developing Stolichnaya Premium Vodka within key markets and further building its global success. We are delighted to welcome Rob to the group.”

Cullins has spent over two decades in the wine and spirits industry, where he has been responsible for managing and directing companies in both the domestic and international arenas.

During his career, Cullins has worked with Southern Wine and Spirits, Gallo Winery, Allied Domecq, Maxxium Worldwide as CEO of Maxxium Japan and Managing Director of Maxxium Korea, and with Diageo, where he served as president of Americas Duty Free, Vice President of Latin America Region and commercial manager of Asia Pacific region.

Cullins will be replacing Denis Brause who will be leaving SPI Group to pursue other interests, the firm said.

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