Marine Vacth is revealed as the new face of YSL’s Parisienne

FRANCE. Yves Saint Laurent (YSL) has announced that Marine Vacth has been selected as the new face of its Parisienne feminine fragrance. She is described as the ideal embodiment of a free, independent and self-confident woman – a “Parisian” in body, mind and bearing.

Marine Vacth, the new face of YSL’s Parisienne feminine fragrance. (Photo by Thibaut de Saint Chamas)

Vacth appears in the new Parisienne advertising campaign, for print, TV and outdoor media, shot by Jean Baptiste Mondino. She is depicted dressed in a YSL black leather trench-coast, strolling across the Pont Alexandre III bridge in Paris, as the sun rises.