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Limited edition: Jose Cuervo Reserva de la Familia |
MEXICO. Jose Cuervo, one of the world’s leading tequila companies, has unveiled the 2011 edition of Reserva de la Familia, its award-winning aged tequila.
The 16th instalment of the limited-edition handcrafted wooden box collection is adorned with the artistic styling of celebrated tattoo artist Jerónimo López Ramírez, known in the tattoo community as Dr Lakra.
Reserva de la Familia is an award-winning extra añejo (aged) tequila made from hand-selected, 100% pure blue agave grown in the Cuervo estate’s rich volcanic soils, just outside the town of Tequila. Reserva de la Familia, the Cuervo flagship, is considered to be collectible by spirit connoisseurs for its taste and distinctive packaging.
Each year since 1995, the Cuervo family (motto: ancestry, prestige and tradition) has selected a renowned Mexican artist to paint the new handcrafted wooden box for its ultra-premium vintage tequila – part of its continuing support for promising Mexican artists and local culture.
This year’s edition features the artistry of Dr Lakra, who is described by the company as the first artist to transcend the tattoo art subculture. Dr Lakra started creating tattoo illustrations in 1990 when he discovered that tattooing was a form of art that could be transferred from the skin to a variety of inanimate surfaces. By mixing traditional tattoo art and Mexican graphic art, Dr Lakra transforms objects such as vintage posters, Japanese print art, paper glasses and plastic dolls in drawings. His work has been shown in galleries worldwide.
“Over the past 200 years, the Cuervo family has passed on their strong knowledge in the arts of agriculture, distilling and blending from generation to generation to deliver Reserva de la Familia,” said Juan Domingo Beckmann, Executive Director of Casa Cuervo and the tenth generation of Jose Cuervo descendants. “Each barrel is personally sampled by a member of the Cuervo family in order to preserve its heritage for the entire world to savour.”
Each bottle is assembled by hand
Reserva de la Familia has won several awards and a double gold medal from the 2006 San Francisco World Spirits Competition. Only a limited number of bottles of this sipping spirit are produced each year.
This exclusive tequila is part of a private family tradition dating back to 1795, when the Cuervo family would go into their private cellar to share the reserves with family and friends. In 1995, to celebrate the 200-year anniversary of the Cuervo brand, the family decided to share Reserva de la Familia with the rest of the world and began issuing limited-edition bottles.
Aged in new French and American charred oak barrels, Reserva de la Familia has a full, mellow taste that combines floral, agave, vanilla, nut and Cognac-like flavours, said the firm. It is sipped just like a Cognac.
Each bottle is assembled by hand, numbered and dated, hand-dipped in wax and then placed in the handcrafted wooden box. The 2011 Reserva de la Familia is available in 700ml bottles.
About Jose Cuervo tequila
Jose Cuervo is the largest producer of tequila throughout Mexico and worldwide. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional 100% Agave Reposado, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix.
For details, contact Yiannis Stratos, Regional Director EMEA at ystratos@josecuervo.com or Virginie Marquet, Senior Commercial Manager vmarquet@josecuervo.com
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