Quality not quantity was the watchword for Braun at this year’s TFWA World Exhibition in Cannes. Post-show, the company reported -15% fewer meetings compared with 2010, with noticeably fewer visitors from the Americas and the Middle East. Just over half the visitors to the Braun stand were from Europe, and 21% from Asia Pacific.
Nonetheless the company described the general customer mood as “excellent”, and said that its new products, particularly shavers and hair care products, were very well received. Moreover, visitors were said to have reacted positively to the new Braun ambassadors: José Mourinho for Braun’s top shavers, and Lucy Liu for Braun hair care products.
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A new travel retail display unit and a watch and clock showcase were among the attractions in Cannes |
Also on show in Cannes was Braun’s new four-sided travel retail display unit, which will begin rolling out in the channel in the months ahead.
In other news, the Braun stand featured a special showcase for its re-introduced range of clocks and watches, created in partnership with UK licensee Zeon. The reaction of the trade was described as positive and the first airline listing has already been confirmed: Lufthansa will carry a classic black watch from the collection from March 2012.
