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Following its duty free debut, Patrón tequila will be available in the Indian domestic market under a new partnership between Patrón Spirits International and Aspri Spirits Pvt Ltd, a leading distributor of international premium wines, spirits and beer in the country.
Through this distribution agreement, Patrón tequila, Ultimat vodka and Pyrat rum will be sold in several major states in India, with particular focus on the top restaurants, bars, clubs, hotels and premium retail locations in key cities such as Mumbai, Delhi, Bangalore and Chennai.
Patrón is already available at duty free stores in Mumbai and Delhi airports.
“India is unquestionably one of the most important global spirits markets, and as personal wealth continues to grow there, consumers are becoming increasingly aware of luxury brands like those in our portfolio,” said Patrón Spirits International Chief Operating Officer John McDonnell. “With Aspri Spirits, we’ve found a valued partner that understands the complexities of the Indian market, and has a proven history of building successful brands.”
Mumbai-based Aspri’s portfolio in India includes Gruppo Campari, Distell Group, Benriach Single Malts, De Kuypers, Molinari, Midori liqueur, Nonino Grappa, and several top wine and beer brands.
“We are very excited to introduce the Patrón Spirits portfolio in India,” said Aspri Spirits Pvt Ltd Director Jackie Matai. “They have a magnificent reputation and top global recognition for their quality. With the changing dynamics of Indian consumers and growing interest in premium brands, we have no doubt that Patrón will be a good success in the Indian market.”
Patrón and Aspri will support the brand in India with public relations and trade efforts, including high-profile launch events in Mumbai and Delhi.
Patrón tequilas are available in more than 120 countries worldwide, and in duty free stores in major airports across the globe.
About Aspri Spirits
Aspri Spirits Pvt Ltd, one of India’s leading distributors of premium wine, spirits and beer, was established in 2004. The company focuses on the sales, marketing and distribution dedicated to building premium international brands in India, in the domestic and duty free markets. Aspri’s distribution footprint covers 22 states in the country.
About Patrón Spirits International
Patrón Spirits International is one of the fastest-growing companies in the global alcohol beverage industry. The company’s flagship brand is Patrón tequila, an ultra-premium luxury white spirit. The spirit is produced from high quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, using a centuries-old distillation process, and is presented in signed, handcrafted glass bottles. Tequilas in the Patrón portfolio consist of Gran Patrón Burdeos, Gran Patrón Platinum, Patrón Silver, Patrón Reposado, and Patrón Añejo. The company also produces Patrón XO Cafe (coffee liqueur made with Patrón Silver tequila), and Patrón Citrónge (extra fine orange liqueur), as well as Pyrat Caribbean rums, and Ultimat vodka from Poland. Visit www.patronspirits.com
