Coty Prestige has extended its Calvin Klein portfolio with a new men’s fragrance called ck free blue. It is rolling out into travel retail worldwide this month. The original ck free was launched in September 2009.
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Coty Prestige channels the blues for its latest masculine fragrance from the house of Calvin Klein |
The scent, said to have a clean, airy quality, aims to embody masculine freshness. As its name suggests, it was inspired by the blue of the surf; a wave crashing against rocks features in the ad visual.
The juice opens on notes of lavender, mandarin and spearmint, atop a heart of cardamom, white nutmeg and ozone. The dry-down blends amber crystals, white leather and musk.
The frosted fragrance flacon is a reinterpretation of the original ck free bottle. It features clear blue sides and a translucent cap. The outer carton is blue and silver, and aims to evoke a calm ocean horizon.
ck free blue is available as a 50ml and 100ml edt spray.
