 |
The American Express promotion, in partnership with Schiphol Media, captured the attention of Lounge 1 passengers |
NETHERLANDS. Schiphol Media and American Express teamed up for a highly innovative promotion at Amsterdam Airport Schiphol in November, to build awareness of the foreign exchange provider’s new services.
Every half-hour on the morning of 17 November, travellers in Lounge 1 were treated to a “˜Cirque du Soleil’ style performance from three acrobats suspended from the ceiling just above the main passenger flow.
The initiative, which was created to mark the launch of American Express’s new Flying Blue membership cards, was executed by three agencies: Ogilvy, Kinetic and Mindshare.
 |
 |
American Express leaned on the elements of surprise and theatre for its Flying Blue campaign (above and below) |
 |
Each of the three acrobats represented one of the Flying Blue cards in the Silver, Gold and Platinum programmes. Frequent flyers using the cards can earn reward miles and a range of benefits.
To reinforce the message, American Express used accompanying media at the airport including permanent promotion stands, banners, digital panels and giant lightboxes.
 |
The campaign is featured on light boxes and at displays across the airport (above and below) |
 |
Advertisement | |
