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The new line is being launched first in Hong Kong |
HONG KONG. Nuance-Watson (HK) has exclusively launched the Toblerone Variety Gift Box, around one month ahead of other travel retail doors in Asia Pacific. The line is available at The Plaza and The Atrium department stores at Hong Kong International Airport (HKIA).
“As they have always been very attractively priced, confectionery items at HKIA continue to command a high portion of purchases among those wishing to give gifts”, said the retailer’s General Manager, General Merchandise, Boutiques and Specialties Clarice Au. “Since eye-catching visual packaging is essential in stimulating purchases within this category, we are delighted that Nuance-Watson (HK) will be the first travel retailer in Asia to showcase this latest elegant travel retail gift box from Toblerone.
“In doing so, we are once again delivering on our promise to excite and delight our customers’ desire for sweet pleasure. We are also adding allure to people’s shopping experience and encouraging them to feel more motivated when purchasing from our stores.”
Nuance-Watson and Toblerone have inaugurated a special “˜save 10% when you buy two packs’ promotion. The companies have also jointly created prominent in-store displays to attract airport travellers during the launch period.
Housed in the brand’s traditional triangular-shaped gold packaging, the new Toblerone Variety Gift Box 246g contains 28 pieces of individually-wrapped milk, dark and white pralines. Resembling a snow-covered mountain peak, the new variant is crafted from original Toblerone milk chocolate with honey and almond nougat capped with white chocolate.
