Estée Lauder is celebrating the 30th anniversary of its Advanced Night Repair treatment with a special limited-edition bottle. It is available now in the global travel retail channel.
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The anniverary edition of Estée Lauder’s groundbreaking, best-selling Advanced Night Repair treatment |
Lauder introduced the concept of night-time repair to the anti-ageing category in 1982, when Night Repair – as it was then known – revolutionised the segment. The innovative, award-winning formula, presented in the now-iconic “little brown bottle” with the apothecary dropper, rapidly became one of the best-performing skincare products in Estée Lauder history. Around three bottles are sold every minute.
A new version, created as a result of pivotal new research and findings in the field of genetic ageing, was unveiled in London in Summer 2009. The product is said to deliver optimised night-time repair to the skin’s appearance using revolutionary Chronoluxâ„¢ Technology, which supports the natural synchronisation of the skin’s repair processes.
In addition, patented technology encapsulating Alkyl Guanine Transferase (AGT) is said to help repair the appearance of damage from smoke and pollution, in particular toxins and chemicals, thereby putting Lauder’s new serum at the forefront of repairing the look of damage from all known major environmental assaults, according to the company.
The anniversary version of Advanced Night Repair is presented in the signature brown bottle, which features a golden foil front panel and the words Estée Lauder 30 Years of Innovation on the collar of the bottle’s dropper.
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