Hershey’s sees +250% sales growth in Choc Stop promotion

Choc Stop International recently launched Hershey’s “˜Spreading Happiness to the World’ promotion in its store at Kuala Lumpur International Airport’s Satellite Building.

The promotion includes a GWP of a tote bag with every RM120 (US$38.20) purchase of Hershey’s products, as well as a buy-3-get-1-free offer. Samples of Hershey’s chocolates were also offered by a hostess and multilingual promoters.

The sampling effort has boosted sales of Hershey’s by over +250% over the previous month, according to Chocolate Sales & Supplies Group Marketing Manager Shereen Lau.

Hershey’s is one of Choc Stop International’s top chocolate brands, Lau added.

The Hershey’s “˜Spreading Happiness to the World’ promotion has boosted sales by over +250%, Choc Stop says


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