ITALY. Leading specialty retailer of lingerie and beauty products, Victoria’s Secret, has opened its first Beauty & Accessories store at Milan Malpensa Terminal 1, in partnership with Dufry AG.
The new store carries an assortment of best-selling Victoria’s Secret beauty products, including the FiFi Award-winning prestige fragrances VS Angel, Victoria’s Secret Bombshell and SLT Noir Tease. The VS Fantasies body care range is also available.
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Victoria’s Secret Beauty and Accessories makes its debut at Milan Malpensa T1 |
The fragrances and cosmetics offer is complemented by a unique accessories collection which is exclusive to the Beauty & Accessories concept stores. Described as perfect for gifting, the line includes Victoria’s Secret branded cosmetic cases, bags, passport covers, small leather goods, luggage and sunglasses.
The Malpensa shop-fit is contemporary and glamorous, with a modern, dynamic storefront, according to the brand. The interior features black cherry fixtures, lit focal walls, a gallery of black and white imagery, and a video wall which showcases Victoria’s Secret Supermodel video footage.
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