Coty and Societé de Distribution Aeroportuaire (SDA) – the joint venture between Aelia Group and Aéroports de Paris – have joined forces once again, to promote the former’s Chloé fragrance brand throughout the latter’s BuY Paris Duty Free outlets.
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A month-long HPP event is taking place at Paris Charles de Gaulle and Paris Orly airports, from 19 March to 15 April. The promotion is focusing on two lines: the signature Chloé fragrance and see by Chloé, each of which embody “Parisian chic”, according to the brand.
Thirteen stores will showcase the fragrances, in both airports. It is the second such collaboration between the two groups. On this occasion, Chloé was chosen for its performance and its potential, noted Coty. The promotion will incorporate elements of Parisian architecture, in addition to travel and high-end service.
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