L’Oréal Luxe Travel Retail has created an eye-catching – and toe-tapping – animation to promote its pillar Viktor & Rolf fragrances. It is being held April-May at London Heathrow, London Stansted and Manchester Airports.
L’Oréal choreographs traveller demand with innovative tap-dancing animation The event incorporates podia which display a refillable Flowerbomb fountain. Black-clad tap dancers invite travellers to discover and sample Flowerbomb (for women) and Spicebomb (for men), via a ribbon-like blotter.
The dancers also distribute flyers which explain that passengers will be offered a gwp 7ml Flowerbomb miniature, with the purchase of two Viktor & Rolf fragrances. The bottle is filled in situ at the airport fountain.
