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Le Voyage de Napoleon comes to North American duty free | |
Beam Inc is launching Le Voyage de Napoleon, Courvoisier’s exclusive to duty free line, across North American airports this month. This follows its launch earlier in the year in European travel retail and at Dubai Duty Free. Among the first US retailers to host the line was International Shoppes at JFK Airport Terminal 1.
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Courvoisier Master Blender Patrice Pinet at International Shoppes, JFK Airport Terminal 1, for the launch |
Showcased at TFWA Cannes and IAADFS, Le Voyage de Napoleon is a collection of Courvoisier’s VS, VSOP and XO Cognacs. The company said: “It is designed to appeal to modern, discerning consumers while tapping into the growing trend towards luxury products.”
The collection is presented in distinctive packaging said to be inspired by the journeys of Napoleon, a figure linked to Courvoisier’s heritage. Featuring a linear design incorporating gold, burgundy and black across the range, the packaging celebrates the star that the French conqueror called upon for luck at the start of each battle.
The symbol later became central to the design of the Légion d’Honneur, the French military order established by Napoleon.
Beam Inc Director of US, Mexico and Caribbean Duty Free Jose Aponte said: “Duty free is an important channel for Beam and provides a great platform to showcase our brands to a global audience.
“Le Voyage de Napoleon collection will appeal to Courvoisier loyalists as it offers the key expressions across the price range and the luxurious presentation reflects the quality, tradition and craftsmanship of Courvoisier.
“Its exclusivity makes it more desirable for duty free shoppers who look for luxury brands with a point of difference to those in domestic markets and the links with Napoleon will stimulate interest, making it the perfect gifting solution for today’s air travellers.”
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Left to right: Beam Inc. Director US, Mexico & Caribbean Duty Free Jose Aponte; International Shoppes Vice President Scott Halpern; Courvoisier Master Blender Patrice Pinet and Beam Inc. US & Caribbean Duty Free Area Manager Adam Moss at JFK T1 for the launch of Courvoisier Le Voyage de Napoleon |
