FRANCE. Rémy Cointreau will underline its commitment to retail excellence, innovation and sustainability at the TFWA World Exhibition & Conference in Cannes (Marine Village, Foyer 1A + 1B).
Louis XIII will take centre stage in Rémy Cointreau’s brand portfolio. The Maison will showcase new releases, immersive activations and elevated gifting concepts following the success of its Lunar New Year and Hong Kong Bespoke Editions earlier this year.
The House of Rémy Martin will present fresh brand campaigns, building on the global impact of its XO x Anish Kapoor collaboration. Highlights include the launch of the limited-edition This Is My City wall, featuring the new Dubai VSOP expression and digital shelves, alongside festive campaigns and collectible editions.
A diverse portfolio
Beyond Cognac, Rémy Cointreau continues to drive momentum in whisky, reflecting increasing traveller demand for authenticity, terroir and craft.
The Group will unveil the latest chapter in Bruichladdich’s Black Art series, a hand-crafted release that captures the brand’s pioneering spirit.
Bruichladdich, Octomore, Port Charlotte, Domaine des Hautes Glaces and Westland will also highlight the group’s leadership in terroir-driven single malts.
In addition Rémy Cointreau is showcasing new releases from Metaxa, St-Rémy and Cointreau, including a limited-edition Cointreau ready-to-drink range. In Champagne, Maison Telmont will introduce Réserve de la Terre Rosé, underscoring its vision for sustainable Champagne-making and organic viticulture.
“Travel retail is a unique window to the world – a channel where brand visibility and immersive experiences converge to inspire and drive conversion,” said Rémy Cointreau Global Travel Retail CEO Fida Bou Chabke.
“The TFWA Cannes show is a pivotal moment for us each year, reaffirming our long-term commitment to premiumisation, to value creation for our partners, and to building lasting connections with consumers.”
Sustainability as a cornerstone
Sustainability remains at the heart of Rémy Cointreau’s long-term growth agenda, in line with its ‘Sustainable Exception’ roadmap. The group will spotlight its B Corp-certified brands – Bruichladdich, Westland and The Botanist – as leading examples of ethical sourcing, environmental responsibility and a commitment to responsible consumption.
Additionally, Rémy Cointreau is spotlighting organic Champagne Telmont and Domaine des Hautes Glaces, which was awarded Regenerative Organic Certified (ROC) status.
“Sustainability is not an ‘add-on’ for us – it is embedded in every decision we make, from product development to activation design,” Bou Chabke concluded. “Today’s consumers are clear: they expect brands to act responsibly and authentically. We are proud to be setting new standards for sustainable spirits and wines in global travel retail.” ✈
