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Bally’s 2013 women’s eyewear collection features the brand’s signature crest motif |
Bally has introduced its first collection of luxury eyewear for men and women following the announcement of a partnership with the international eyewear group TWC-L’AMY for the collection’s development.
Created in collaboration with Bally Creative Directors Michael Herz and Graeme Fidler, L’Amy Group’s design team aimed to capture the aesthetic of Bally’s accessory and ready-to-wear collections while also reinterpreting the Swiss brand’s iconic elements. Motifs such as the red and white Trainspotting stripe, the mountain goat, the Bally crest and the Block-B are all included as the eyewear collection’s signature details.
The 2013 men’s collection centrepiece is a classic aviator model featuring a bridge nosepiece and temples lined in leather. Bally’s Block-B is crafted from metal mounted inside the temples placed at the end tip. Lenses are available in brown or polarised green.
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Bally Eyewear Collection 2013 men’s aviator model with leather detail |
The sophisticated feminine style of the 2013 women’s collection is best highlighted by a key oval, acetate frame whose temples are enhanced by intertwined leather and metal rings that mirror the elegance of a Bally handbag chain. Lenses are available in grey or brown.
The wide range of models for every occasion is divided into Fashion and Sport&Casual for women, and Top, Office and Casual for men.
The collection was launched in selected Bally stores from December 2012 and at optical shops from January 2013.
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Bally Eyewear Collection 2013 women’s aviator model |
Women’s Fashion and men’s Top and Office ranges
Having drawn their inspiration from Bally’s heritage of craftsmanship and attention to detail, these luxury collections are designed for style-conscious customers.
Using titanium or leather frames that reflect Bally’s leathergoods focus, original design elements such as the mountain goat and Block-B have also been added to the end tips for a polished finish.
A variety of shapes seeks to ensure a mix of modern and vintage appeal. Men’s models range from contemporary thin, rectangular frames to more vintage shapes such as the aviator or classic tortoiseshell.
Women’s models feature oversized shapes including square or rounded, butterfly frames or cat’s-eye shapes. Colour detail plays an important role in maintaining the Swiss brand’s characteristic polished feminine finish, Bally said.
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Bally Eyewear Collection 2013 men’s model |
