中国。海口美兰机场免税店三期改造扩建工程或于今年年底开业,营业面积将扩大至近6000平方米。
CHINA Meilan Duty Free has revealed plans to open nearly 6,000sq m of new space at Haikou Meilan Airport on Hainan island by the end of 2013, under the third stage of its ambitious expansion plan.
除了扩大营业面积外,海口美兰机场免税店对整体产品结构也进行调整,计划引进一些深受顾客欢迎的国际知名品牌,届时Chanel(香奈儿)、La Mer(海蓝之谜)、La Prairie(莱珀妮)、 Sisley(希思黎)、Benefit(贝玲妃)、Shu Uemura(植村秀)、Bobbi Brown(芭比•波朗) 等将火热入驻,为离岛旅客提供更广阔、更全面、更多元的时尚购物体验。
The retailer said that as a result of the new space it will offer a more diverse and comprehensive luxury shopping experience, with international beauty brands set to benefit including Chanel, La Mer, La Prairie, Sisley, Benefit, Shu Uemura and Bobbi Brown.
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International luxury beauty brands will be among the main beneficiaries of the expansion at Meilan Duty Free |
不仅如此,海口美兰机场免税店通过详尽、全面的前期市场调查和专业整合分析,对现有区域规划和店面装修进行升级调整。位于17号登机口周围的A区将引进Kipling(吉普林)、Eastpak(依斯帕)和韩国多个深受国人喜爱的化妆品品牌,向离岛旅客提供多层次、多角度的购物选择。
Meilan Duty Free is also in the process of adapting its retail zoning and shop fit-out based on extensive market research and professional analysis. The retailer said a key move will be the introduction of luggage brands Kipling and Eastpak, as well as popular South Korean cosmetic brands, into its store at Zone A, Gate 17.
作为中国首家机场离岛免税店,海口美兰机场免税店自2011年12月开业以来,以贴心的服务、舒适的环境、优质的商品,和低于国内有税商场10%-35%的免税价格,赢得了众多离岛旅客的追捧和喜爱。2013上半年,总销售额较去年同比提升了五成。
Meilan Duty Free – which sells duty free goods to domestic Chinese passengers under Hainan’s offshore duty free policy – opened in 2011, and achieved a +50% increase in sales in the first half of 2013.
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Meilan Duty Free sales grew by +50% in the first half of 2012 |
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*备注:全方位报道中国旅游零售行业重要新闻,呈现全球旅游零售商在赢得中国旅客方面所取得的商业成果,详见中英双语、电子版半月刊《穆迪报道•中国》。首年免费订阅,请发送邮件至Sinead.Moodie@TheMoodieReport.com
*NOTE: All the key stories on China’s travel retail industry – and on international travel retailers selling to Chinese travellers – are covered in The Moodie Report China, published in bi-lingual, e-Zine format every two months. To receive your free subscription, please e-mail Sinead.Moodie@TheMoodieReport.com






