Montegrappa has signed an agreement with the Mandela family and the Long Walk to Freedom (LWTF) for the rights to produce a collection of pens, watches and cufflinks using the Nelson Mandela name.
Nelson Mandela recently celebrated his 95th birthday in July – an important milestone that provided the ideal opportunity, Montegrappa said, to create a collection that will honour the world-renowned South African anti-apartheid activist, humanitarian and statesman.
Montegrappa CEO Giuseppe Aquila commented: “Nelson Mandela is a global icon, one of the most respected and revered human beings of the past century. Montegrappa feels privileged to be selected by the Mandela family as a partner to recognise the achievements of Nelson Mandela through the development of a limited edition range of pens, watches and cufflinks.”
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The Nelson Mandela Limited Series by Montegrappa will be offered as a limited edition of 500 sets including pen (fountain pen, roller ball or ballpoint), watch and cufflinks | |
Zaziwe Manaway, Nelson Mandela’s granddaughter and Director of LWTF Brand (Pty) Ltd, said: “The Long Walk to Freedom Brand (Pty) Ltd is proud to announce the partnership with Montegrappa. Montegrappa is famous for creating the most beautiful pens in the world. We are delighted to work together with a company that has such a rich, 100 year-old history, in continuing our grandfather’s legacy by creating the Nelson Mandela Limited Series.”
The Nelson Mandela Limited Edition includes customised versions of NeroUno pens, watches and cufflinks, featuring a motif of triangles in a tribal pattern in rose gold plated trim on the pen cap’s band, the surround of the cufflinks and the watch’s case. The top of the pen’s cap is engraved with the map of South Africa, while the side of the cap features a metal plaque engraved with Mandela’s signature. Mandela’s signature also appears on the watch dial and the cufflinks. To forge an indelible link to Mandela’s homeland, the clip boasts a diamond, mined in South Africa.
The collection will be offered as a limited edition of 500 sets including pen, watch and cufflinks – representing the number of clinics that were upgraded or constructed during Mandela’s presidency of South Africa. Consumers can choose which type of pen they would like in the set: fountain pen, roller ball or ballpoint.
