The opening of a new Furla location at Shenzhen Domestic Airport marks the brand’s continued expansion in Chinese travel retail. The Italian luxury handbag and accessories maker opened a new 75sq m store at the location late last month.
Furla Global Travel Retail Director Gerry Munday said: “We are expanding Furla’s presence in travel retail through selective boutiques and shop-in shops. Asia is a particularly important market for us – we recently opened a new location at Changi T2 with LS travel retail – and within the region China is definitely a shining light.”
Munday added that Shenzhen is a great location for Furla to increase the brand’s exposure. “We are placed alongside some really top quality fashion brands; LS travel retail has once again put together a stunning fashion offer for travellers.”
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Furla continues its travel retail expansion in China with the latest boutique opening in Shenzhen Airport, offering a wide range of its luxurious Italian handbags |
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Since 2011, Furla’s travel retail business has increased by +93%, according to the company. At present, Furla is sold in 91 countries with five subsidiaries in France, Hong Kong, Japan, Korea and the US.
Furla’s turnover last year was reported at €212 million – a +18% increase from 2011. EBITDA (earnings before interest, taxes, depreciation and amortisation) reached 15% or €32 million.
For trade enquires, contact Gerry Munday, Global Travel Retail Director: Tel +32 609 173 706 or Email gerry.munday@furla.com
