Global Drinks Finland has expanded its Laplandia vodka portfolio with the launch of a flavoured range in four variants.
Laplandia Mint Shot: Its mint flavour provides a natural sweetness and smoothness and leaves fresh minty breath.
Laplandia Espresso Shot: Created to showcase Finnish vodka production capabilities and Finnish coffee-making skills, this coffee-flavoured vodka is recommended as a dessert drink. Finland is the world’s number one coffee-consuming nation, the company said.
Laplandia Lemon Shot: This super-premium vodka is said to be “the perfect shot for anyone who appreciates mild sweetness or is sensitive to stronger drinks”.
Laplandia Açai Shot: Açai berries, rich in antioxidants and vitamins, are rated amongst the healthiest and nutritionally richest berries in the world.
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The flavour of Lapland: Four shot variants, including Mint, Espresso, Lemon and Açai berries, join the existing Laplandia range |
Vice President International Sales Marcus Mangs told The Moodie Report: “All of our flavoured Laplandia vodkas and also the regular clear version will be available in both the duty free channel worldwide and local/domestic markets.
“Currently they are available in Finland, Russia and Israel but we intend to rapidly expand our distribution to also include many other international markets such as the USA, China, Japan, Germany and the Baltics. We do not have any boundaries or restrictions in terms of distribution or global presence, the world is open for us.”
The targeted price point is between €39 and €45 a bottle, depending on the market.
