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Smashbox Cosmetics has unveiled its new Be Legendary Lip Gloss collection, which will be available in travel retail worldwide from June.
The gloss is said to deliver an airy feel and glassy finish, with no stickiness. It was inspired by the use of red photo gels on a fashion shoot (gels are smooth, transparent films placed over lenses and lights to create colour effects in photos by illuminating areas in washes of colour).
“I’m always amazed at where my team gets inspiration from on set,” noted Smashbox Founder and photographer Davis Factor. “I just happened to be using red photo gels on a shoot one day, and the next thing I knew, this gloss was being developed.”
Also new from Smashbox is 24 Hour Photo Finish Shadow Primer, a lid primer said to make eye shadow look more vibrant, which locks on color for a full 24 hours, with no fading, creasing or smudging. The formula is sweat- and humidity-resistant.
