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Bobbi Brown Cosmetics will introduce its new Skin Weightless Powder Foundation to global travel retail from September. Described as the brand’s most luxurious and lightweight formula to date, the creamy powder is said to deliver a soft, cashmere-like feel and a buffed, polished finish.
Unlike traditional powder foundations, Skin Weightless Powder Foundation begins as a liquid/powder blend that is baked for 12 hours. The resulting emulsion-like formula feels weightless and maintains moisture for an “unpowdered” look and natural matte finish, according to Bobbi Brown.
A soft-focus effect helps to blur imperfections and reduce the look of fine lines and pores. The coverage is sweat- and humidity resistant.
Skin Weightless Powder Foundation is presented in a sleek, portable compact, complete with applicator sponge. It is available in eight shades.
To support the launch, Bobbi Brown will offer complimentary Secret to Perfect Skin make-up lessons at counter. Every lesson includes a personalised face chart to help consumers recreate their new look at home.
