The Trinity Conversations: Accolade Wines’ Rupert Firbank

INTERNATIONAL. In this edition of The Trinity Conversations, our new video series, Accolade Wines Commercial Director Global Travel Retail Rupert Firbank discusses the future of wine in the channel.

He talks to The Moodie Report Traveller Engagement Consultant Andrew Carter about the category’s potential and levels of retailer interest; what the challenges and opportunities are for the business, and about Accolade’s own strategy and key brands.

This interview is the latest instalment in The Trinity Conversations, a new series from The Moodie Report in which leading industry figures discuss company strategies, category performance and issues facing the channel.

Previous participants include Dubai Duty Free President George Horan, Lacoste CEO Asia Pacific and Global Travel Retail Jean-Louis Delamarre, Salvatore Ferragamo CEO Michele Norsa, Hugo Boss Global Head of Travel Retail Jesper Gustafsson, Treasury Wine Estates Global Travel Retail Commercial Director Tom King, plus Mondelez Manager Customer Marketing Anna Szentivanyi and Manager Category Marketing Nicole Hatt, whose interviews can be viewed below.

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